The improved blisspro hair straightener™ ensures that the hair does not dry out while straightening, giving them an exceptional glow and silky look that lasts a week. The special design of the straightener allows excess moisture from the hair to evaporate during handling and is drained through the holes located at the sides of the iron. While straightening the hair thus ensures the most optimal temperature and consequently does not damage the scalp. A special ceramic coating in combination with the ionization function ensures a reduction of static electricity and further protects the hair from overheating!